Serena Ferrari
Marketing Specialist - Web Designer - Event Strategist
Web design
Digital marketing
Digital - Hybrid Events
I am an experienced bilingual marketing professional skilled in creating digital content, designing websites, planning event strategies, and developing online courses that reach a global audience, spark action, and build lasting relationships.
Through my work, I aim to foster connections, inspire change, and create a better, more inclusive world for all.
Serena
Technological
proficiency
I’m skilled in using a wide range of digital technologies to make projects shine, including advanced tools for project management, digital marketing, web design, virtual event platforms, and more, such as Smartsuite, Squarespace, Shopify, and Google Suite.
I love finding the right tool for every challenge!
Content Strategy
A solid content strategy is the foundation of everything you do on the web. My aim is to bring content to life; content that is not just to be read but also seen, felt, and experienced.
Squarespace
web design
I design sophisticated and functional multilingual Squarespace websites and e-learning courses for professionals, non-profits, and small organisations offering services or products.
In-person & digital
events
With over 10 years of international experience, a Master's degree in Event Management, and a Prince2 Practitioner certificate, I provide comprehensive event management services for conferences, trade shows, hybrid events, and immersive events.
Immersive
experiences
I manage and deliver immersive, interactive installations for museums and organisations coordinating with leading lighting designers specialising in projection mapping.
Augmented Reality
I bring extensive experience in AR-enhanced event marketing, working alongside celebrated AR developer Daria Fedko to elevate attendee interaction and engagement.
Featured
Projects
Augmented Reality for event marketing
Barcelona Film Festival, Spain
@courtesy SmarTech
Hybrid conference
Virtual event management, Italy, USA
The Butehamon's Sarcophagus Immersive Experience at the Egyptian Museum of Turin, Italy.
Seeking fresh ideas for your content strategy or event marketing ? Get in touch.
When I am not pushing pixel and drinking coffee I love to talk with people, in-person or virtually.
